Beware of pretend fruit masquerading as actual fruit in cereals and different meals. Although plump berries, pomegranates, and different items of fruit could also be enticingly pictured on the bundle, the “fruit” inside could also be nothing greater than sugar-sweetened gobs of flour with flavoring, colorings and different components.
For example, you will discover faux blueberries—typically known as blueberry bits or crunchlets—in numerous cereals, muffins and breads. Some merchandise include no fruit in any respect. Others have somewhat fruit or fruit puree focus (principally sugar) blended with the faux fruit.
To keep away from this advertising and marketing rip-off, examine the substances. Whereas recent blueberries are full of vitamin, “blueberry crunchlets” usually are not