Beware of “Up To” Claims

Watch out for “as much as” claims made for medicine, dietary supplements and different health-related merchandise. Some examples: “lose as much as 10 kilos per week” and “cut back arthritis ache by as much as 50 p.c.”

About one-third of individuals overlook the phrases “as much as” and assume they’ll get the utmost end result, in response to a current examine by the Federal Commerce Fee (FTC), which targeted on advertisements made for energy-efficient home windows. The FTC warned the window makers that such claims are exaggerated, deceptive and misleading; the businesses pulled the advertisements.

An “as much as” promise on a health-related product, specifically, ought to make you skeptical of all of the claims.

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